Statistical Modelling of Marketing Processes
نویسندگان
چکیده
Treating number of customers and time as random variables and taking into account binary behaving of customers in shopping, the general expression for marketing distribution is formulated. Binary probabilities are averaged by means of beta distribution. On the basis of the general formula and some of its specifications, the ways of marketing advantages are proposed. Among the advantage approaches the two ones are stressed: maximum-likelyhood-methode combined with transition to new random variable and method of composition of distributions. The application of theoretical results in practice is discussed in detail. Key-Words: model of marketing process, application of mathematical statistics, distribution formula, random variable
منابع مشابه
Knowledge Discovery by Genetic Fuzzy Systems Applied to Consumer Behavior Modelling
Consumer behaviour discipline has made traditionally use of models to understand consumers. Thus, following the scientific method, marketing academics usually pose theoretical models which are subsequently tested by means of several statistical methods. When such models are complex –i.e. several dependent and independent constructs with multiple relations among them– the method usually used for...
متن کاملAnalysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province
As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. Strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...
متن کاملIdentifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model
Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...
متن کاملRainfall-runoff modelling using artificial neural networks (ANNs): modelling and understanding
In recent years, artificial neural networks (ANNs) have become one of the most promising tools in order to model complex hydrological processes such as the rainfall-runoff process. In many studies, ANNs have demonstrated superior results compared to alternative methods. ANNs are able to map underlying relationship between input and output data without prior understanding of the process under in...
متن کاملObþinerea de informaþii prin aplicarea sistemelor de mulþimi aleatorii, aplicatã la modelarea comportamentului consumatorului
Consumer behaviour discipline has made traditionally use of models to understand consumers. Thus, following the scientific method, marketing academics usually pose theoretical models which are subsequently tested by means of several statistical methods. When such models are complex –i.e. several dependent and independent constructs with multiple relations among them– the method usually used for...
متن کامل